The Perpetuation Brief
The Perpetuation Brief is a weekday intelligence briefing for independent insurance agency owners: every reported agency deal, the valuation ranges buyers are actually paying, and the carrier moves that change what your book is worth. Five minutes, before your first coffee gets cold.
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Free edition is free forever. Pro starts with a 14-day free trial, no card required.
144 — agency deals closed in Q3 2026, down 27% from a year earlier. Buyers are fewer and pickier. (OPTIS Partners, Q3 2026)
76% — of Q3 deals were done by private equity backed platforms. The capital is still there for the right agencies. (OPTIS Partners, Q3 2026)
6x to 13x — EBITDA is the published range for agency valuations right now, with generalist agencies at the low end and producer-grown commercial shops at the high end. On $500,000 of EBITDA, that spread is worth millions. (IA Valuations data, published by the Ohio Insurance Agents association)
Every number in the Brief carries its source. If we cannot source it, we do not print it.
Helps you make money. See the deals and the multiples while they are current, and get one concrete growth or exit move in every issue, drawn from what real owners and buyers are doing.
Helps you save money. Benchmarks before you ever sit down with an advisor, a lender, or a buyer, so you walk into those rooms already knowing the market range instead of learning it at your expense.
Protects your biggest asset. Carrier appointments, commission and program changes, and regulatory moves, flagged the week they happen, because they change what your agency is worth whether you are watching or not.
Puts you in the informed minority. Most owners sell once, against buyers who do this every week. Brief readers negotiate from data. In your market, you will be the owner who knows what things are worth.
Deal volume fell 27% last quarter and the buyers got pickier. Issue #1 walks the eight deals that crossed the wire, the current published multiple ranges, and the one 15-minute exercise that tells you whether your growth is rate or real.
Standard Pro is $79 a month, which is $948 a year. The first 200 members can take Pro at $490 a year and keep that rate for as long as the membership stays active. It is the launch price for the owners who get in first, and it will not be offered again after the seats fill. Seat count on this page is updated from the live membership count, not estimated.
No. We sell information and access, never representation. We do not negotiate, advise on specific transactions, or take any fee tied to a deal. When you sell, hire your own advisor or broker; the Brief exists so you walk into that hire knowing the market.
No. It is an informational estimate built from comparable transactions, labeled as such on its cover. Owners who need a formal valuation for a buy-sell agreement, estate, tax, or lender requirement should engage a credentialed valuation professional.
Public deal announcements, trade press, buyer and seller releases, and industry data sources, logged deal by deal with the source and date. Every record in our database carries a source-quality flag: disclosed, reported by a named source, or estimated and labeled as an estimate.
Only the analyst building your report. Intake data is never published, never sold, and never shared with buyers, lenders, or sponsors. Published statistics are aggregates with minimum group sizes, so no single agency can be identified from them.
Pro starts with a 14-day free trial, no card required. You get the full Pro product for the trial. When it ends, you choose monthly or annual and pay then, or your account returns to the free edition. If you never enter a card, you are never charged.
Anytime, from the link in any issue or by email. Monthly plans run to the end of the paid period. Annual plans cancelled within the first 90 days are refunded pro-rata to the original payment method. The full terms are in the Refund Policy on this site.
Then you do not pay for it. The Snapshot range rests on a minimum of six comparable transactions. If we cannot assemble six credible comparables for your agency, we tell you plainly and refund the $499 in full the same day. If an input on your form was wrong, the included revision reruns the report on corrected inputs instead.
A subscription belongs to the named subscriber or the named firm seat and is not transferable. Each person who needs access needs their own seat.
Yes. The Buyer Pass ($1,500/year) is built for the buy side: deal board access from day 0, same-day alerts on listings that match your criteria, and a quarterly buyer briefing. For reference, deal board access runs Buyer Pass day 0, Inner Circle day 7, Pro day 14, wider release day 21.
No, never. Every price in this business is flat, and no fee is contingent on a transaction occurring or on its price. Listings are provided by sellers and labeled seller-provided; we are not a party to any deal that follows.
The Perpetuation Brief, by OwnerWire Group.
An information publication and data service covering the market for independent insurance agencies. Everything published here is information only: not legal, tax, accounting, investment, or financial advice, and not an appraisal or opinion of value. We are never a party to any transaction between readers or third parties, and no fee we charge is tied to any deal.
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